WHO WE ARE
SmellWell was founded in Sweden in 2012 following a pair of smelly soccer boots. After trying out the options available on the market that only hid the problem, we teamed up with scientists and developed our own planet-friendly formula that gets to the root of the problem and really works. Today, our products are sold by leading retailers worldwide in over 6,000 stores.
WE ARE A COMMUNITY
The Smellwell brand is built by a strong community of co-creators and ambassadors who share a passion for active lifestyles and sustainable living.
We work in partnership with world-class brands, professional athletes and happy amateurs. Our ambassadors include ultra runners, triathletes, CrossFit athletes, UFC fighters, extreme skiers, professional soccer and field hockey players, as well as adventurers and soul seekers from all over the world. We’re constantly on the lookout for new collaborations, new challenges and new ways to make a difference.
NO PLANET B
We want to encourage every active person in the world to take care of their favorite gear so that it stays fresh and lasts longer. So we don’t need to buy new all the time. The biggest difference with the environment is taking care of our stuff so that it lasts longer, and that’s what motivates us. We invite consumers, brands and organizations to join us in making a positive impact on our planet.
We pride ourselves on continuous improvement and sustainability. Our products are 100% climate-neutral and made from sustainable and recycled materials. By 2021, we’ll be 100% plastic-free, and in the future we’ll be looking for ways to make a difference on a larger scale.
